Search_engine_basics
1. Internet
Internet is basically a collection of networks like LAN, WAN, MAN.
LAN means Locally area network.
WAN Means Wide area network
MAN Means Metro area network
When these networks are connected through world wide web it becomes internet means International Network. (internet)
Read from here http://en.wikipedia.org/wiki/Internet
2. Website
A website is a collection of web pages, these pages are then joined to one another through ftp (file transfer protocol).
Static –is a site such as seo baba, it can not be changed, added to and has a extension such as .html
Dynamic – such as Facebook and sites. Changes can be made, accounts can be created etc.
Read from here http://en.wikipedia.org/wiki/Website
3. Portals
A portal is a website which provides diverse information in a unified way.
A site which provides information from many sources on one page is called a portal.
Yahoo.com is a portal.
4. Search Engines
Search engines are run by
softwares having there own databases. They provide us information when
we enter any keyword for searching. Search engines are designed to
provide knowledge and information to the people and when any one enters
keyword related to his search he gets the pages displayed in search
results, this is the how search engines work. There are many search
engines. But some are popular and some are not.
Google, Yahoo, Bing are popular search engines.
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5. Directories
Directories are divided in to
categories and are human edited. Directories are different from sites
because sites may not be divided into categories but directories are
always divided into categories.
6. Search Engines V/S directory
Search engines are run by
softwares having there own databases. They provide us information when
we enter any keyword for searching.
Directories are sites divided
in to categories like health, sports, education and we submit our site
in these categories are human edited.
7. Major search engines and directories
Major means google, yahoo, bing etc.
8. Page Rank
Page rank is the points given
by google to every site depending on its popularity. Popularity means
more high pagerank baclinks and clicks and good designing. The points
are given from 10 like 7/10.
You can check pagerank from http://prchecker.info
You can download google toolbar also type download google toolbar.
Read this http://en.wikipedia.org/wiki/PageRank
Captcha form (verification code)
Alexa.com
You can check page rank from here also. It shows ranking in lakhs
and thousands which is not
considered good. When ranking is less that is good in alexa, like if it
is less than 100 means site is very good.
9. Google Sandbox effect
Any site banned or blocked by google comes in google sandbox. That site will not come in search results from 6-8 months. Any person using black hat techniques will get his site banned from google. What
this means is if you have done some black hat bad things and you have
been caught out by google they throw you in the sandbox, this means that
your site will not appear in the SERPs for 6-8 months. You loose all your ranking and hard work and must start from scratch again.
10. Website Architecture
Website architecture is an approach to the design and planning of websites which, like architecture itself, involves technical, aesthetic and functional criteria. This is the job of the designer. Not much is required on a seo perspective.
11. Website designing Basics
Now actual designing starts. Great website design is the result of careful thought and planning..
Type in google Essentials of good website designing and you can read more stuff.
- Domain
Domain is the name of the site or address of the site like
http://www.domaintools.com/ to check domain details.
You need to register (buy) it
from any domain company. It should be easy to write and search engine
friendly like avoid –(hyphens), /(slash) in your domain names. Domain
names are of many types like .net, .com, in etc.
Read this http://en.wikipedia.org/wiki/Domain_name
- Hosting
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web.
Hosting companies provide us space on the web for running our site on
the net and charges annual fees for that. Fee depends on your sites
size. After buying domain you need to go for hosting service only then
you will see your site on the net. Hosting servers are of 2 types:
Dedicated server (works only for you, it is costly)
Shared server (works on sharing basis with other users)
14. How the Search Engine works
